True Components, amongst India’s main wholesome breakfast & snacks start-up model, is now licensed ‘Clear Label’ by the Clear Label Mission, US.
Anchored on the promise of offering ‘Meals that DOES NOT deceive you,’ this certification is a testomony to the model’s dedication to client well being & delivering style with none ingredient pushed compromises or adulteration. True Components rests on 4 pillars of True – True to our Meals (Diet), True to our Phrase (Transparency), True to our Planet (Recycle), and True to our Households (Individuals).
With the brand new certification, True Components turns into the one Indian meals model to be globally recognised as each ‘Clear Label’ & ‘100% Wholegrain’. These coveted accreditations are awarded by main US based mostly non-profit organizations, Clear Label Mission & Entire Grains Council respectively, who’re recognized for elevating the bar globally on meals vitamin, meals security and driving client transparency.
These stamps of credibility present fact-based reassurance to shoppers and are a testomony to the model’s philosophy of making a world the place guarantees and claims aren’t made up of lies or jargon and the place 100% of its style is achieved with 0% chemical substances, 0% preservatives and 0% added sugar.
Clear Label Mission assessments rigorously for over 130 toxins and dangerous contaminants, together with heavy metals, antibiotics, BPA/BPS (plasticizers) and pesticides – residues. This certification permits True Components to be part of the answer that addresses the rising client issues round industrial & environmental contaminants & toxins in packaged meals.
Talking in regards to the double certification, Puru Gupta, Co-founder & CEO at True Components stated, “We’re very proud to be India’s first meals model that’s recognised throughout 2 pillars of True – Clear Label in addition to 100% Entire Grain. At True Components, our model progress predominantly has been constructed on the again of revolutionary clear and nutritious product choices and these certifications are proof of that.”
Including to this, Sreejith Moolayil, Co-founder & COO at True Components stated, “With these certifications, we at True Components are proud that our dedication of high quality promised is validated by scientific testing. Whereas we try to constantly enhance, with these worldwide validations, our shoppers could be doubly certain that our merchandise are clear and good for them.”
True Components is pushed by offering True Diet with True Transparency and True Sustainability.
Co-founded by Puru Gupta and Sreejith Moolayil, True Components is amongst India’s first Clear Label nashta (breakfast and snacks) model which makes ‘Meals that DOES NOT deceive you’. Since its inception, True Components has strived to create a world the place guarantees are 100% True and the place 100% Style is delivered with 0% jargons, 0% chemical substances, 0% preservatives and 0% added sugar.
The model affords a wide range of wholesome breakfast and snack choices starting from Breakfast Cereals, Oats, Granola, Muesli, Flakes, Seed mixes, On-the-go snacks, Prepared-to-Cook dinner and Able to Eat choices.
With an ARR (Annualized Run Charge) of Rs. 70 crore (as of June 21) and one of many first manufacturers to successfully cut back the carbon footprint of their merchandise, True Components is re-charting the ethos of home-grown meals companies and of being a accountable, sustainable, and acutely aware start-up.
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