Ram Charan gave three years of his career during its peak to RRR and with him Jr. NTR also did the same. The actor defined what exactly drove him to do so in an interview.
He said, “Every film is important for the Film Industry as each adds it’s own value to the growth of the Industry. But Big Ticket or event films like RRR, RadheShyam, Sooryavanshi play an important part in bringing audiences to the theatres.
“Not differentiating between OTT films and spectacle films or theatre films, I believe with added star value to these big budget films, audiences will be happy to go to theatres and watch them spending their money and time.
“It is important to give them quality entertainment and value for tickets. I am and all of us are trying to do that. We took three years to decorate and create a movie like RRR that will definitely be enjoyable and worth of time for viewers at the theatres.